woman facing camera with blurred city skyline behind her - it's Dr. Margaret Barrow, It's Nola's CEO and Founder

Founder's Statement: The First-Ever Plant-Based Dog Salad: How PawCo Is Changing Pet Nutrition

Apr 05, 2026Margaret Barrow

As someone who has built It’s Nola on the belief that whole-food wellness strengthens communities, families, and our everyday joy, I am genuinely delighted to see this kind of innovation making its way into the world of pet nutrition.

PawCo’s new SuperSalad is not just a clever idea. It reflects a growing understanding that what we feed our loved ones matters. And for many of us, our dogs are our loved ones. Seeing a product made with visible, real ingredients like spinach, lentils, quinoa, and butternut squash reminds me of what we champion every day at It’s Nola: food that is simple, intentional, and rooted in care.

I appreciate PawCo’s commitment to creating plant-based, nutrient-forward options that support wellness from the inside out. Their focus on gut health, hydration, and whole-food integrity aligns with the values that guide our work. These values are grounded in nourishment, community, and accessibility.

It is inspiring to see brands across different corners of the food world embracing real ingredients and thoughtful nutrition. It tells me that the conversation around wellness is expanding, becoming more inclusive, and touching every member of the family, including the four-legged ones.

Here is to more innovation that centers love, responsibility, and whole-food living. And here is to a future where nourishing ourselves and those we care about is always done with intention.

Dr. Margaret Barrow
Founder & CEO, It’s Nola

Whole foods for the win — for humans, for pets, for everyone.
Go PawCo! 🥗💚



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