Origin Story

I cannot tell you how much it means to me when we receive an alert that someone has purchased our healthy snacks on Shopify or someone has sent us a wholesale inquiry to purchase It's Nola granola bites. You are making dreams come true.  

Mission Statement: To inspire and promote healthy eating and living. 

How? We make snacking healthy by creating delicious and uniquely flavored plant-based healthy snacks. Our first creation is vegan granola ball snacks. Think of us as urban vegan gourmet. With 94%-96% of people snacking 4-6 times a day, we believe that snacking healthy is more important now than ever.

We support mentoring relationships that inspire community college students to follow their dreams. We are strong advocates and grateful benefactors of mentoring relationships. 

Core Values: As a company, our values mirror who we are: Caring, Honest, Reliable, Respectful, Hardworking, Accountable, and Committed to creating addictive healthy snacks with attitude and a bold Brooklyn style.

Our Story

Dr. Margaret Barrow

Awarded 2022 Retail Champion

I am Margaret Barrow, Founder and CEO of It's Nola (formerly Brooklyn Granola). I am a tenured college professor, author, and keynote speaker. I am also a mother, sister, daughter, auntie, friend and non-judgemental vegan. Like you, I am complex and full of complexities. I've always been interested in healthy living since I was a young kid. So, it wasn't surprising for me to start cooking healthy foods and healthy snacks to share with my family, friends and students. What was surprising was started It's Nola. Truth be told, menopause and weight gain inspired me to make my own snacks. However, I never imagined I would start my own company. I am deeply grateful everyday to my family and students who encouraged me to start this journey. A passion of mine is fostering mentoring relationships. Mentoring, like all relationships, requires a deep commitment. One must enter the relationship with purpose and intention to build and guide. Investing time in the growth of another human being requires an invaluable time investment.  To me, caring about others means caring about the whole person.  As I head into the next phase of my life, one of my top goals is to connect It's Nola with a national mentoring program that mirrors my beliefs in the power of mentoring to save and nurture lives, no matter how young or mature.