Origin Story

I cannot tell you how much it means to us when we receive an alert that someone has purchased our healthy snacks on Shopify or someone has sent us a wholesale inquiry to purchase It's Nola granola bites. You are making dreams come true.  

Mission Statement: To inspire and promote healthy eating and living. 

How? We make snacking healthy by creating delicious and uniquely flavored plant-based healthy snacks. Our first creation is vegan granola ball snacks. Think of us as urban vegan gourmet. With 94%-96% of people snacking 4-6 times a day, we believe that snacking healthy is more important now than ever.

We support mentoring relationships that inspire community college students to follow their dreams. We are strong advocates and grateful benefactors of mentoring relationships. 

Core Values: As a company, our values mirror who we are: Caring, Honest, Reliable, Respectful, Hardworking, Accountable, and Committed to creating addictive healthy snacks with attitude and a bold Brooklyn style.

 

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Dr. Margaret Barrow

Awarded 2022 Retail Champion

I am Margaret Barrow, Founder and CEO of It's Nola (formerly Brooklyn Granola). I am a tenured college professor, author, and keynote speaker. I am also a mother, sister, daughter, auntie, friend and non-judgemental vegan. Like you, I am complex and full of complexities. I've always been interested in healthy living since I was a young kid. So, it wasn't surprising for me to start cooking healthy foods and healthy snacks to share with my family, friends and students. What was surprising was starting It's Nola. Truth be told, menopause weight gain inspired me to make my own snacks. I focused on creating my own granola because I wasn't satisfied with the granola junk and crumbly mess I had been eating most of my life. I liked the idea of mixing healthy real food ingredients, and I knew I could make it better compared to what was already on the market. So I went into my kitchen and mixed oats, nuts, seeds, dried fruit, a plant-based binder and some exotic spices and created a compact, chewy, audaciously flavored and healthy, granola snack bite. My students, family and friends fell in love with them. I am deeply grateful everyday to my family and students who encouraged me to start this journey. It's Nola was born out of a need to be healthy and a desire to make a difference.

A passion of mine is fostering mentoring relationships. Mentoring, like all relationships, requires a deep commitment. One must enter the relationship with purpose and intention to build and guide. Investing time in the growth of another human being requires an invaluable time investment. At It's Nola, we believe in supporting mentoring relationships and inspiring community college students to follow their dreams. Two of my top goals are: to build It's Nola into an international brand and connect It's Nola with a national mentoring program that mirrors my belief in the power of mentoring to save and nurture lives. 

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Amy Payne

Marketing Strategist

I am excited to join It’s Nola as the Marketing Strategist. I bring my passion of connecting with people and my flare for fun to It’s Nola. I was born, raised, and have lived in the Midwest, specifically in Madison, Wisconsin my entire life. In fact, it was the University of Wisconsin – Madison, where I recently received my certification in Digital Marketing. My professional experience includes orchestrating foundations, managing offices, and training educators. Children are one of the most important things in my life. I live close to my three adult daughters and seven grandchildren. I understand the need to have healthy snacks for myself, other adults, and kiddos. Hangry can ruin any adventure.

I love It’s Nola snacks. My favorite flavor is chocolate. It really helps me eat healthy before bed. Sassy Mango is a close second. I also love to have them in my purse as a treat if I need one during my busy days. Mostly, I am honored to work with It’s Nola because they have such amazing values, especially the power of mentoring.

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Catera jackson

Marketing Intern

Hello, I’m Catera, born and raised in New York, and I'm the Marketing Intern at It’s Nola. I joined It’s Nola because the company’s mission is unlike anything I’ve seen. Not only am I an integral part of the company, I am also being mentored as I try to figure out my own dream career. Here, we believe food, prosperity, wellness, and community are important. When I'm not working on projects at It's Nola, I am a full-time student. Studying alongside this internship gives me the opportunity to gain real-life marketing and time-management experience. During my free time, I love to try new recipes, curl up with a good book, and go for walks in the park. When I read, I often love eating It's Nola snacks to keep me going. My personal favorite is the Scrumptious Strawberry Banana. It's like a smoothie in a snack. Not only do I get to enjoy delicious granola snacks, I also get to work with a team of amazing businesswomen! As we grow, we learn so much from each other.