Origin Story

I cannot tell you how much it means to us when we receive an alert that someone has purchased our healthy snacks on Shopify or someone has sent us a wholesale inquiry to purchase It's Nola granola bites. You are making dreams come true.  

Mission Statement: To inspire and promote healthy eating and living. 

How? We make snacking healthy by creating delicious and uniquely flavored plant-based healthy snacks. Our first creation is vegan granola ball snacks. Think of us as urban vegan gourmet. With 94%-96% of people snacking 4-6 times a day, we believe that snacking healthy is more important now than ever.

We support mentoring relationships that inspire community college students to follow their dreams. We are strong advocates and grateful benefactors of mentoring relationships. 

Core Values: As a company, our values mirror who we are: Caring, Honest, Reliable, Respectful, Hardworking, Accountable, and Committed to creating addictive healthy snacks with attitude and a bold Brooklyn style.


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Dr. Margaret Barrow

Awarded 2022 Retail Champion

I am Margaret Barrow, Founder and CEO of It's Nola (formerly Brooklyn Granola). I am a tenured college professor, author, and keynote speaker. I am also a mother, sister, daughter, auntie, friend and non-judgemental vegan. Like you, I am complex and full of complexities. I've always been interested in healthy living since I was a young kid. So, it wasn't surprising for me to start cooking healthy foods and healthy snacks to share with my family, friends and students. What was surprising was starting It's Nola. Truth be told, menopause weight gain inspired me to make my own snacks. I focused on creating my own granola because I wasn't satisfied with the granola junk and crumbly mess I had been eating most of my life. I liked the idea of mixing healthy real food ingredients, and I knew I could make it better compared to what was already on the market. So I went into my kitchen and mixed oats, nuts, seeds, dried fruit, a plant-based binder and some exotic spices and created a compact, chewy, audaciously flavored and healthy, granola snack bite. My students, family and friends fell in love with them. I am deeply grateful everyday to my family and students who encouraged me to start this journey. It's Nola was born out of a need to be healthy and a desire to make a difference.

A passion of mine is fostering mentoring relationships. Mentoring, like all relationships, requires a deep commitment. One must enter the relationship with purpose and intention to build and guide. Investing time in the growth of another human being requires an invaluable time investment. At It's Nola, we believe in supporting mentoring relationships and inspiring community college students to follow their dreams. Two of my top goals are: to build It's Nola into an international brand and connect It's Nola with a national mentoring program that mirrors my belief in the power of mentoring to save and nurture lives. 

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Catera Jackson

Marketing Intern

Hello, I’m Catera, born and raised in New York, and I'm the Marketing Intern at It’s Nola. I joined It’s Nola because the company’s mission is unlike anything I’ve seen. Not only am I an integral part of the company, I am also being mentored as I try to figure out my own dream career. Here, we believe food, prosperity, wellness, and community are important. When I'm not working on projects at It's Nola, I am a full-time student. Studying alongside this internship gives me the opportunity to gain real-life marketing and time-management experience. During my free time, I love to try new recipes, curl up with a good book, and go for walks in the park. When I read, I often love eating It's Nola snacks to keep me going. My personal favorite is the Scrumptious Strawberry Banana. It's like a smoothie in a snack. Not only do I get to enjoy delicious granola snacks, I also get to work with a team of amazing businesswomen! As we grow, we learn so much from each other.

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Gabriela Dias

Marketing Intern

I am Gabriela Dias and I am a Marketing Intern at It’s Nola. Originally from Brazil (born and raised), I moved to the United States in 2018 looking for other opportunities to learn and grow while being immersed in a different culture. I consider New York City to be the heart of many things, including diversity and inclusion, so knowing It’s Nola was created with such a thoughtful background is definitely one of the things that made a difference when joining the team.

Along with being a foodie and a full-time international student, I try to dedicate my free time to growing and learning as much as I can. I enjoy spending time on things that make me happy such as waking up early, having a rush-free breakfast, working out, traveling with friends, and appreciating the best of what life has to offer.

I am also a firm believer that food should not have to be complicated in order to be healthy and nutritious so when I first tried It’s Nola, I could not believe that something so tasty could also be so beneficial. I am honored to be part of this team of inspiring women, and I know we will be helping each other grow and develop our skills to better suit the needs of our target market. Join us on our journey to make the world a better and healthier place to live. It doesn’t have to be boring or tasteless when it could be It’s Nola!